Keywords are Key with Pay-Per-Click Ads
One of the biggest factors in a successfull pay-per-click campaign is your choice of keywords. A keyword is the word or phrase a person enters when performing an online search. If people are not searching for the keywords that match your pay-per-click campaign, the ad for that campaign will not be shown.
If you have a firm that sells products as well as services, or multiple product lines, the number of relevant keywords can grow exponentially. Create smaller, more narrowly focused ads based …