Have you heard the term niche website or niche marketing? This has to do with breaking your general site idea down to a much more targeted market. But there does come a time that you can make that niche too small.

First of all you need to research the keyword idea. Some obscure niche’s can bring you money. If there are 3 people a month looking for aluminum dog boxes and there are only 10 sites specializing in them. You may have a market if those dog boxes sell for a high markup. However if you are selling handpainted mailboxes of flamingos and 3 people search for them a month, there are 3000+ sites to choose from and you barely make a few cents on the product, then it is a niche that is not a smart choice.

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Not everyone is a potential customer for a given product or service.  Smart business owners key into their niche – the particular, well-defined segment of the population that will have interest in what is being sold.  In other words, the actual buyers of your product.

In order to be effective, adwords campaigns must address the advertiser’s niche.  This requires an in-depth understanding of who comprises the market and why they buy, and a tightly focused keyword list.  If you do not know your market you will end up spending a lot money uselessly.

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