In case you missed the start of this discussion, I posted Value as a WAHM after a twitter discussion was started. It not only prompted some great discussion via twitter and my blog post, but it also has brought up the topic at WAHM Talk Radio. My friend Chrissy is an intern on WTR and brought up some more good points. I felt the need to bring on some more discussion 
I stated that the only negative was my own mindset. If I am lowering my fees or charging less than I think my time and/or product is worth, that will be my fault. I find this to be more true this week than when I originally posted.
For some reason I was setting a slight stereotype up in my head. I think the many emails I get every day from different marketers are a part of it. I swear many of them are only lowering prices for their products. Now they may not actually be lowering prices, but if the sales page shows a value of X and you are selling the product for no where near that amount, then you really can be devaluing your products. Now when your next product comes out, buyers have a price in mind of what they will pay for your product, or more likely not pay. This is sales pages in general though and definitely not WAHM only. Some food for thought.
Now a big issue I’ve noticed is discounts hitting me left and right. Why would I pay full price for any of it anymore? I know within a few weeks I will get a coupon for a major discount or it will go on clearance in a few months and I can pick it up for half the price or less. I will admit that there are times I’ve waited to purchase from a few because I know without a doubt a discount will be on it’s way. There has been a pattern that may not have been meant, but has seemed to surface. Now I’m all about a good deal and especially when I honestly would pay more for these products because their value to my biz’s is huge. But they are definitely defeating themselves by offering major discounts for their products all the time.
That may have put something in the back of my mind. It’s something I need to put to use and look at my sales pages, specials and what I’m sending my lists. Try out some different sales pages and see conversion rates. Both of those two ideas are thoughts to ponder and for those that have done many pages, I’d value your opinions.
But I know it was my own doubts in myself that was really pushing a stereotype to the forefront for me. I don’t think I’d even call it doubts. I think it’s kind of that fear of success thing going on. I have a post coming out about that next week. See, I’m learning as I blog to you all as well. lol
I unplugged for 4 days and got back to just pen and paper last week. By doing so, I found a renewed passion. I found my focus again and mapped out more resources and finished up some ecourses and reports that were sitting in notebooks begging to get on the internet.
Guess what this focus is all on? Yeah, moms and typically those of you that work from home. Hey, it’s what I am and who I love to talk to and help on a daily basis. It’s the problems that arise daily and I look for a solution in my own life and for others.
But in my renewed focus I also remembered that I have some great stuff coming out and I need to remember to value it appropriately. I’m not going to feed into any possible stereotype I may have set no matter how far back it was in my head. I know I’m not afraid to pay good money for great resources and I know many others feel the same. I’m out to help those that really do want to move forward, not sell to everyone in every market for only a couple of bucks a piece.
Most of my training clients are other Moms. Do I discount my training fees just because I am worried they can’t afford it? Nope, if you see the value, you will pay accordingly. DUH, I was even taught that in school. Sometimes putting the offline classes to my online work is a mindbender. I still haven’t figured out why I can’t connect that quicker.
The more I looked at my sites and blogs the less I felt the need to even branch out from the WAHM niche. I only have one site that is set for all bloggers and three sites that aren’t necessarily WAHM, but are geared to women and moms in general. I guess it’s pretty obvious by looking at my notebooks that I’m not going anywhere else
So there will be more posts on this topic I’m sure as I try new things out. But the biggest thing I can ask you to promote is your value. I don’t give a damn if you are a WAHM or you work outside of the home. Your time is of value and you have to sell either an employer or a customer on that fact. If you don’t believe you have value, neither will anyone else!
