Marketing can be so tricky. There are many variables to consider and which one’s will work for you? It is much more of an art form rather than a perfect science. If you feel like you are not getting the results you should be, here are some tips on how to review and revamp your marketing strategy.
The first thing to look at in your marketing strategy is whether or not you are targeting the YOUR market. Your target market is the group of people you are trying to promote your product or service to. For example, if you have created a nursing bra, your target market would be new mothers who are breast feeding not just mom’s. If your marketing efforts are not hitting that target market, you are probably not going to be seeing much response in sales and newsletter subscribers.
Another thing to consider is the color of your website and your ads, as well as the graphics that you use. Choosing colors in complementary tones will work best. If your website consists of harsh colors or colors that do not match, your visitors may click away before they even finish reading your advertising. Some bright colors will work, but most sites need to have some basic neutral colors to balance it all out.
People enjoy seeing graphics on a page as it helps to break up the wording and adds visual stimulation. However, the pictures you choose should be easy to see and convey the proper message about your product or service. Pick poor quality pictures and your site will look like the owner just got out of drug rehab and may have trust issues. If the pictures are blurry or out of focus, or if they contain potentially offensive material, your website visitors will click away and they may not come back. You don’t want it to look like a big spammy page that was thrown together with cheap graphics.
You may also want to re-evaluate your sales copy. Your copy is the advertising message that you communicate to others. You will want to make sure your headline is catchy and that you cover the benefits the customer will receive from your product or service. Many people are only concerned with “what’s in it for them”. If you do not clearly specify the things they will receive, they’ll move on. It is a good idea to be honest and keep things simple and concise. Avoid any hype or exaggerations as they make people feel that they are being talked into the purchase and that leads to a quick click away.
Along with the actual wording of your copy, the layout should also be reviewed. Many people simply skim websites rather than read them from top to bottom. You can use a larger font for the headline, in order to draw the reader in, and then you can use things such as bulleted lists and colored block quotes to highlight the important parts of the copy.
Finally, you will want to look at the amount of exposure your ads are getting. If you had a certain sales goal that you are not meeting, you simply may not be reaching enough people to meet that goal. It is a numbers game, so the more people you hit in your target numbers the more click throughs you will receive.
