A Swipe File?
Oct 19th, 2008 | By Val | Category: Coaching, Copywriting, E-courses, Featured, Resources, ebooksDon’t Have a Swipe File? Here Are 3 Reasons Why You Should Get One
By Alice Seba, Teacher at Internet Marketing Copy Makeover
When I first heard someone say “swipe file” in regard to copywriting a few years back, I was horrified. If you’re not familiar with the term, it’s basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy.
I know!
It seemed like people were suggesting that I keep a swipe file, so I could actually plagiarize the copy of others. It was totally shocking. But really, that is not the purpose of a swipe file. Keeping a swipe file is simply a learning opportunity to improve your own copywriting skills.





