Be readable.
Not only do you need a font that’s readable and colors that don’t hurt the eyes, but it’s also extremely beneficial to have correct spelling and grammar. Customers aren’t likely to stick around if they think you’re lazy or don’t know what you’re talking about. Verdana and Tahoma are two common fonts that are very easy to read.

Be consistent.
Make each page the same format, font, color, etc to keep visitors from getting confused at where to find what they’re looking for. It’s easier on the eyes for reading as well.

Don’t branch out too much.
It’s best to focus your website on one area or product. If you offer several different products or types of products, you need to have several websites to promote them so visitors aren’t bombarded with things they don’t want. This is called niche marketing.

Ask for feedback.
Always have a way for your users to send you feedback. This will help you make changes your customers want to keep them coming back, and even recommend you to their friends. You can put feedback boxes or questions on different pages, or you can add a message board with a feedback section.

Keep your website simple.
Simple websites are not only easier to navigate, they also load faster so your customers don’t get frustrated waiting to find what they’re looking for. Sites that are overloaded with graphics, buttons and advertisements will confuse your customer about where the content of the site is.

Know your marketing audience.
If you watch the latest hot cartoon and then watch reruns of shows from the 60s, you’re probably going to see not only commercials for different products, but they’re going to be totally different styles. In the same way, a website whose audience is older shouldn’t have things that will appeal to teens or a younger generation. Knowing your audience is the first step to meeting their needs.

I am a huge notebook user.  When they go on sale at the beginning of the school year I buy a ton of them.
However, this has led to many lost lists and tons of notebooks around with great ideas I never got implemented.
I’ve learned to use 1 notebook at a time.  Sure it’s not as organized with my sites.  But all the current info I am working on is in one place to grab and work on while waiting between clients and/or kids.
For example today my daughter’s practice went over …

Organize your computer at least every 2-3 months.  I find it amazing how i will find “lost” files.  It only takes that one save to a funky place and you can’t find anything.  lol
This also helps me to review how the organizing has worked and adjust accordingly.  Adding new folders or putting folders under new categories so I’ll find them quicker.