We’ve always been told that a successful online business must have a mailing list, but sometimes that’s easier said than done. We have to figure out how to get the subscribers and once we have them, what do we send them and how do we get them to buy stuff from us? In fact, building and running an effective list can *SEEM* so involved and complicated.

But it really doesn’t have to be.

Alice Seba has one of the easiest and simplest-to-follow approaches to email marketing and she’s willing to take you and me by the hand in her brand-new and aptly named, “Email Marketing Reform School”

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If you want to generate traffic to your website, increase the size of your mailing list, and sell more products, consider creating an e-course. An e-course is information, usually delivered a chunk at a time, as in one lesson per day, via email.

An e-course can be on any topic. Take a look at your website and think about what your target market would like to learn about. If your website is devoted to information about beauty treatments, you can create an e-course explaining how to have a spa day at home. If your website contains information about sewing, you can create an e-course that explains how people can start their own sewing business. The choices are limitless.

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Your conversion rate is the percentage of visitors who take a “desired action” when they visit your webpage. The “desired action” for your ecourse would be opting in. The higher your conversion rate, the more traffic you turn into subscribers and the more money you will make. The following are some tips on increasing the conversion rate for your ecourse.

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As you may know, the size of your mailing list can reflect the size of your profits. Your “mailing list” is the group of people that have signed up to receive your mailings, which can be a newsletter, e-course, or any other email.

You can set up a mailing list through an autoresponder service, such as Aweber. Once you register for the service, you can set up a mailing list and preload various emails that will be sent to the people that sign up to receive them. Your autoresponder service will give you a bit of HTML that you can add to your website or blog. When people click the link, they will be added to your list. As soon as they are added, they will start to receive your mailings.

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