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General Biz, marketing »

[ 2 Oct 2009 | Comments Off ]
Interactive Website 101

As the internet gets more and more competitive, building an interactive website is more important than ever.
What is an interactive website?
Simply put, it’s a website which lets its visitors interact within the community, rather than just a static website which doesn’t offer the opportunity for feedback or interaction from the visitor.
There are no specific rules or interactive models to include in your website, and you’ll need to test different approaches to see which work best for your business.
To get you started, here are a few tried and …

Blog, marketing »

[ 25 Sep 2009 | Comments Off ]
Spam Empowers Me

So I wrote a couple of weeks ago how much spam makes me mad. Honestly, after I started the post I could only come up with 3 ways that spam gets in my way. They are big ways, but truly, it’s ways I’ve LET spam get in my life and I know it.
Today I’d like to write about how spam helps me with my business and even with my life.
1. My workouts. That week I was so pissed from the spammer and her lies …

Business Ideas, marketing »

[ 19 Sep 2009 | Comments Off ]
How to Become a Media Consultant

What is a media consultant? It’s someone who helps businesses with their media needs. This can range from writing a press release to getting them interviews with the local and national media.
Many companies are on the lookout for media consultants as they know that good media exposure can work wonders for any business. When a business advertises it’s viewed as just that – advertisement. However, when a business gets media attention then it’s free advertising that works much, much better than traditional paid advertisement would.
For this reason, media …

Blog, marketing »

[ 17 Sep 2009 | Comments Off ]
What Spam Takes From Me

Yes, I realize that things and people can only take the power away from me that I give them. But spammers just make me so angry! Especially by the time I’ve been spammed over a few months to MANY email accounts so you know they are harvesting emails from sites and blogs. Today I had one of those major moments. They had once again harvested emails from Mineralicious and I was tired of seeing the same email I’ve seen to many other email addresses I had. …

Expertise, marketing »

[ 13 Sep 2009 | 2 Comments ]
Advantages of Webcasting

With social networking being at a high point and increasing steadily, the drive for interactive websites is ever on the increase.
A lot of people want a website that’s not simply static and they’re looking for interaction when they log onto the net – from Twitter to Facebook to YouTube – we want to connect.
As an online business owner this means that adding a webcast to your online business is a great move.
First, what is a webcast?
In simple terms it’s a video recording placed on the web. Just …

marketing, Quick Tips »

[ 5 Sep 2009 | Comments Off ]
Quick Tips #10

Know your marketing audience.
If you watch the latest hot cartoon and then watch reruns of shows from the 60s, you’re probably going to see not only commercials for different products, but they’re going to be totally different styles. In the same way, a website whose audience is older shouldn’t have things that will appeal to teens or a younger generation. Knowing your audience is the first step to meeting their needs.

General Biz, marketing »

[ 24 Aug 2009 | Comments Off ]
Too Many Sales

Giving out a great deal is paramount. Finding the perfect price point for your product or service takes some time. You need to play around with a few prices that are similar and see which is the one that makes them leap.
But there are many out there that are devaluing their product or service by offering a constant sale. I mean the one’s offering a new discount or offer most days of the month. Why would anyone pay full price for your products?
You have to value …

marketing »

[ 24 Aug 2009 | One Comment ]
Tips for Powerful Headlines

Tips For Creating Powerful Headlines That Sell
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into Your Prospects’ Emotions
According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. …