What makes people click or share on a blog post, ad, or press release?
It’s not an easy answer but we’ve demystified the process with some of our best tips.
Headlines that contain these elements do well:
1.  Use Numbers: It’s much easier for people to skim a numeral rather than a spelled out number. When you use a number it clues people into exactly what they’ll get. It’s also more likely to be reposted and shared on sites like Twitter that have a short character …

Hi, We are Ponn Sabra & Janet Thaeler, founders of Publicity Spark. Our goal is to help small businesses and entrepreneurs increase their visibility using the online PR techniques we’ve used for ourselves and clients since 2005. WorkingWAHM has graciously allowed us to guest post this week, so we will share a few of our SEO and online PR tips with you. Thank you WorkingWAHM!
To add some extra spark to the tour, we’re hosting a contest giveaway on Monday and Wednesday. We will announce the winners on Friday. There will …

Every single darn time I make a menu plan for the week, I love it!
Honestly, it’s so awesome to NOT have to wonder at 5pm what to make for dinner (and let’s face it, at that time it’s either pasta or take out).
However, I do struggle with this because I LOVE to eat yet the rest of my family are picky eaters. Plus I need a recipe to make everything so that takes extra time to look through my cookbooks or online cooking sites.
BUT…I’m done with excuses! With the help …

Summer reading programs for kids are designed to keep kids reading during the summer months while they’re away from school. They’re usually run by local libraries who will set up reading schedules, meeting times and even prizes for kids who read all of the books! You can also check out your local bookstore or create your own version for your family.
The Benefits of Summer Reading Programs For Kids
In the kids’ eyes, there are a huge number of benefits to taking part in this type of program. Although most kids don’t …

I go through a big love/hate relationship with facebook. It’s seriously addicting, but is it beneficial for my business? I’m working on making it work for me but it’s a slow effort as I’m a twitter hound and the usage is quite different when it comes to posting.
10 Proven Ways to Optimize Your Facebook Page
By: Terri Seymour

Social media marketing is absolutely essential in today’s online business world. It has taken the internet by storm both professionally and personally. Social media marketing means to market your business with the use of social …

I’m well aware of how much time I can waste on facebook but there are moments like last night that I’m reminded just how helpful it can be. It only takes a single status for something to click. Hence…this post.
A few weeks ago I had both my email inboxes well under 10 each. I can’t remember how low they both got, but it was probably 5 or under. It was AWESOME! I have two gmail accounts and I forward all my emails to these accounts. …

UnMarketing: Stop Marketing. Start Engaging. is a common sense book by viral marketer and twitter specialist, Scott Stratten. In his book, he debunks old traditional marketing techniques, such as cold calling, and instead turns his attention to relationship building with customers online and offline.
Scott Stratten gives lots of case study examples, which help you to understand the context of each chapter (there are over 50 of them). His funny and entertaining style keeps your attention from the first page to the last. Learn about viral marketing, strategies to treat your …

photo © 2009 Joe King | more info (via: Wylio)Advertising is often one of the least used methods to promote and market a business. Why? Because advertising can be expensive. Additionally, many advertising methods are unproven. The results can be unpredictable. Smart business owners are careful with their money. They generally tend to choose proven marketing methods. However, advertising doesn’t have to be expensive. There are many free advertising options small business owners can use.
Here are seven free advertising ideas for small businesses.
#1 Register your website on free listing directories …