Make things easy to find. Everyone wants things fast, and adding a search box or an easy site map will help them find what they’re looking for quickly and easily. I personally think that a site search box was one of the best things invented. I use it frequently on other sites and blogs.

Keep it current. Besides the danger of having out-of-date information, pages that are updated more often get visited more often, and give you a better chance of keeping more customers. Updating your pages also helps with your search engine optimization and page ranking.

Add RSS feed. Many people keep themselves updated by using RSS feeds instead of checking websites constantly. I personally love using my google feedreader. By adding a RSS feed, you can not only catch these users, you can also tailor feeds specifically for their interests.