Be readable. Not only do you need a font that’s readable and colors that don’t hurt the eyes, but it’s also extremely beneficial to have correct spelling and grammar. Customers aren’t likely to stick around if they think you’re lazy or don’t know what you’re talking about. Verdana and Tahoma are two common fonts that [...]

Be consistent. Make each page the same format, font, color, etc to keep visitors from getting confused at where to find what they’re looking for. It’s easier on the eyes for reading as well.

Yesterday I talked about how to boost your confidence and increase your motivation. Today I wanted to hit on one of the major points that has helped me over the years. Faking my confidence. For years offline I have faked it. Yes, fake it until you make it really works. But I guess you want [...]

Don’t branch out too much. It’s best to focus your website on one area or product. If you offer several different products or types of products, you need to have several websites to promote them so visitors aren’t bombarded with things they don’t want. This is called niche marketing.