Three Tips for Improving Your Copywriting Skills
By Alice Seba, Teacher at Internet Marketing Copy Makeover
If you sell any type of product, it’s no secret that copywriting skills (or a skilled copywriter on hand) goes a long way to selling more. We have just a few moments to grab a visitor’s attention, draw them into our offer and make the sale. We need to anticipate their objections and questions because most will click away to another seller instead of sending you an email to ask.
It sounds daunting, but it can be …

Don’t Have a Swipe File? Here Are 3 Reasons Why You Should Get One
By Alice Seba, Teacher at Internet Marketing Copy Makeover
When I first heard someone say “swipe file” in regard to copywriting a few years back, I was horrified. If you’re not familiar with the term, it’s basically keeping a folder (printed or digital) of sales copy to refer to when crafting your own copy.
I know!
It seemed like people were suggesting that I keep a swipe file, so I could actually plagiarize the copy of others. It was totally …